The story begins with a wise old sage narrating to his disciples the tale of Krishna. Once upon a time King Indrayumna and his wife, having heard about Sree jagannath, originally worshipped with the name Neela madhav by a tribal chief Viswavasu, sent out his faithful priest, Bidyapati in search of him.
Bidyapati tried his best but was unsuccessful to exactly locate the place. However, he fell in love with Viswavasu’s daughter Lalita and they eventually get married.
Vidyapati repeatedly requested Viswavasu to take him to the place where the latter worshipped Neela madhav and after sometime the tribal chief finally gave in.he took Vidyapati to the cave where he used to worship the lord but blindfondled him so that he could not see the way.
Clever Vidyapati carried handful of mustard seeds, which he threw all the way to the cave so that he could locate the place later on. Some days later, the seeds germinated which enabled Vidyapati to find his way to the cave. After getting this news from Vidyapati, Kind Indrayumna at once made his journey towards Odhra desha, now known at Orissa, in order to get the opportunity to worship him.
However, he was disappointed. The deity had disappeared, buried in sand, which finally led the King to go on a fast unto death on Mount Neela till the Lord appeared in front of him. This event was followed by a supernatural incident where an astral voice told him that his heart’s desire of seeing the Lord will be fulfilled.
Then the King did a horse sacrifice and offered a temple to Lord Vishnu,Sri Narasimha murti brought by Narada was placed in the temple. The king had a vision of Lord jagannath and also an astral voice asked him to collect the perfumed woods from the sea shore and make idols out of them which he did.
King Indrayumna thus became immortal in the pages of mythological history for his intense religious fervor and thereby the idols of Lord Jagannath,Balaram,Subhadra came into being and is still worshipped today, not only in our country but world wide.