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Dada Saheb Phalke Award Winner Soumitra Chatterjee 2

Dada Saheb Phalke Award Winner Soumitra Chatterjee 2

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Ms Redoglia, 31, admits she sometimes references pop culture from the 1990s, a decade that might seem distinctly historical to her young audience. But lines from TLC's big 1995 hit "Waterfalls" and Billy Madison, an Adam Sandler movie from the same year, have both proved popular memes. "Not every pop culture event sits well with the collection," says Ms Redoglia, "but I keep a careful eye on things, follow hashtags and participate when I can."
Most art galleries use social media in the UK the Tate issues a daily forecast by tweeting a painting that seems to reflect the day's weather. But museums taking a humorous, some would say juvenile, approach to their own art to woo a younger audience is still virgin territory. Is it innovative or another example of the dumbing down of culture?
Referencing Beyonc's 'Single Ladies' (Los Angeles County Museum of Art)
For Lucy Redoglia, the social media manager at the Los Angeles County Museum of Art (Lacma), the Hanson comparison trumped any considerations of the picture's artistic merits. She attached the words "Mmbop, ba duba dop" an approximation of the song's lyric to a photograph of the painting and distributed it on Snapchat, a social media platform whose average user is aged 18. The resulting meme was viewed more than 60,000 times on Snapchat and shared extensively on other social media platforms such as Twitter and Facebook.
And it's working. While Lacma's following on Facebook and Twitter is relatively stable, its community of Snapchat "friends" is burgeoning.
Art historian Bendor Grosvenor says he's "all in favour" of initiatives such as Lacma's memes. "Why not? There's nothing to lose, and everything to gain," he says. "Art can't be devalued. The Mona Lisa adorns everything from pizza boxes to toothpaste, and still it's regarded as one of the greatest paintings of all time."
Job done, for Ms Redoglia, who is at the cutting edge of efforts to use social media to engage teenagers with classical art. She sends out up to three "snaps" a week, each one pairing an item from LACMA's collection of 120,000 works of art with a phrase from the pages of pop culture. A portrait of two young women by the English painter Thomas Sully (1783 1872) was twinned with the line "Stop trying to make fetch happen" a line from the cult 2004 movie Mean Girls. The dashing Portrait of Pieter Tjarck by the Dutch master Frans Hals gained a pair of sunglasses and the caption: "Deal with it."
Referencing Hanson's 'MMMBop' 1997 single hit; and the 2004 film 'Mean Girls' (Los Angeles County Museum of Art)
read more: Russia has banned memes
锘緼 Los Angeles art museum is turning classic works into memes and sharing them on Snapchat for youngsters to view


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Toledo has already detected algae in the vicinity of its water intake and has implemented more rigorous testing equipment in and around its water intake cribs on the lake. The city of Toledo over the winter also upgraded its water treatment plant and added freshwater storage capacity.
Costs of the program and details of the agreement with the Australian company were not included in a city press release issued late Friday.
The agreement makes the city the first in the nation to use a chemical called phytoxigene, which analyzes DNA in lake born algal blooms to determine if it has the ability to produce mycotoxin.
The city is joining others in Ohio, as well as the Ohio Environmental Protection Agency, in developing early detection systems that could avert last minute water shutoffs.
Toxic algae is not confined to Lake Erie, however. The Center for Investigative reporting found in 2012 that the algae grows in smaller bodies of water, as well.
The city has hired a company from Australia, Diagnostic Technology, to perform regular testing of the city's drinking water supply for the types of toxic algae that forced the shutdown of Toledo's water supply in 2014.
AKRON, Ohio Akron is on alert for toxic algae, the type that left Toledo without running water for days last year.
锘緼kron testing drinking water for toxic algae
"Knowing ahead of time if the algae in the lake poses the threat to create toxins gives the leadership team at Akron Water Supply the time and confidence to make decisions to prevent harmful algal blooms and to prevent toxins from contaminating the drinking water," the city said in its release.
Toxic algal blooms in Lake Erie are projected to be worse this year than in 2014, according to researchers at the National Oceanic and Atmospheric Administration. That's due to heavy rainfall early in the summer, coinciding with the application of nitrogen and phosphorous fertilizers on corn and soybean fields.
Akron supplies drinking water for roughly 300,000 residents out of its Lake Rockwell reservoir in Portage County.
Akron hosted an international conference in April on the topic of toxic algae. The conference spawned a handheld device that can count concentrations of algae.


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